Realizing the significance of text messaging as a form of disseminating information, service providers are increasingly opting for mobile sms techniques to connect with their target audience—directly.
With over 10 million mobile subscribers in Uganda today, the concept of mobile texting, text interactivity and promotion is rapidly gaining momentum. Unlike other forms of information dissemination, the SMS tool concept, allows the service provider to send direct and personalized messages to the customer thus building personal relationship with the service consumer.
At SMS Empire, we have developed unique product related databases of the most active mobile subscribers in Uganda. This has been possible because of the SMS activations that we have done with the leading Media houses over the years and the special attention we have given in ensuring that we group mobile phone users according to region, social behavior and areas of interest.